Resources tagged customer-needs

Articles

• Jobs-to-be-Done in the Age of AI: Building Products Customers Truly Need (2025)

  Explore how to apply Jobs-to-be-Done in the age of AI, focusing on understanding customer motivations, building AI-powered solutions, and achieving product-market fit.

• Jobs-to-be-Done: Uncovering Customer Needs in a Rapidly Changing World

  Explore how the Jobs-to-be-Done (JTBD) framework can be applied in 2025 to uncover hidden customer needs and drive product innovation in a complex market.